June 17, 2016
by Bernadette Magcawas
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Coolest App in South Africa: WhatsApp

2016 Sunday Times Generation Next youth review are out showing how the millennials rank apps to TV series. While applications like Twitter, BlackBerry Messenger, and MXit have lost support among South Africa’s millennials, WhatsApp’s cool-element has held enduring.

June 15, 2016
by Bernadette Magcawas
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Testing Snapchat’s Resistance for Branded Content

Snapchat is still an undeveloped zone with regards to branded content, and advertisers are attempting to make sense of the standards as they go. The messaging and media application has no formal branded content program, and authorizes self-assertively runs about … Continue reading

April 21, 2016
by Bernadette Magcawas
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What Hyperlocal Social Marketing Can Do For Brands

To begin with, businesses needed to increase a worldwide demand. At that point, they understood that their crowd needs personal relationship with the brands that they utilized, which implied achieving those clients and prospects on a more limited level. Consolidated … Continue reading

April 19, 2016
by Bernadette Magcawas
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Branded Content Welcomed by Facebook

Facebook has authoritatively restructured its rule and will now permit distributers to post advertisements as branded content to their pages. Media outlets have been seeking after such a progress to drive more cash from their hard work on the social … Continue reading

March 2, 2016
by Bernadette Magcawas
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The Launching of Open Connectivity Foundation by Samsung, Intel & Microsoft

Tech giants of the world are banding together to establish a new team to bolster the expanding Internet of Things (IoT) industry. The Open Connectivity Foundation (OCF) is touted as an open IoT models gathering to bind together benchmarks, facilitate … Continue reading

February 19, 2016
by Bernadette Magcawas
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New Flash Ads End – Pushing Advertisers Onto HTML 5

Google has quite recently pounded one more factor leading to the demise for Flash, Adobe Systems’ sight and sound programming broadly reprimanded for its incessant security vulnerabilities. On Tuesday, Google set due dates for when it quits running Flash advertisements … Continue reading

February 16, 2016
by Bernadette Magcawas
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An Open Letter to Mobile Operators

Arthur Goldstuck, a technology analyst and writer has distributed a public statement to South Africa’s mobile operators. Dear Mobile Network Operators, This is a public statement to let you know it’s over between us.