March 1, 2017
by Bernadette Magcawas
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South Africa’s Most Popular Brands

This year’s product of the year awards, the world’s biggest consumer-voted awards program, have announced South Africa’s favourite brands over 26 diverse categories. The study was directed by worldwide data and estimation organisation Nielsen, which tries to reward item advancement … Continue reading

November 17, 2016
by Bernadette Magcawas
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How Influencers Make the Short-cut to Purchasing Effectively

With the presentation of influencer advertising, the path in which brands discuss and catch the market has advanced totally. Chiara Di Rago, the influencer assistant from Webfluential, says influencers are basically the pioneers of the computerised world. Influencers can impact … Continue reading

November 7, 2016
by Bernadette Magcawas
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Secret Video Ad Experiments: Google’s Revelation

YouTube secretly ran a series of video ads tests to help brands know what works in mobile video and what grabs leads’ attention for the most amount of time. The Google Unskippable Labs ran the analysis utilising 16 distinct recordings … Continue reading

October 31, 2016
by Bernadette Magcawas
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Storytelling and Brand-building: South Africa’s Podcasting

Podcasting, a progression of series in a digital media format comprising of just sound, is as yet discovering its feet in South Africa. Unbeknownst to numerous, there is an energetic yet beginning group of neighbourhood podcasters investigating the configuration’s limits … Continue reading

October 27, 2016
by Bernadette Magcawas
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Making Your Sales Pitch More Powerful

When you have a chance to pitch for a new business, it’s exciting, right? However, that fervor can rapidly transform into disillusionment when the presentation doesn’t go as arranged. The situation regularly plays out this way: You start by situating … Continue reading

October 6, 2016
by Bernadette Magcawas
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The Verge of Digital Advertising and Traditional Publishing

When customary techniques for publishing are experiencing quick change, digital permits new chances to interface with readers and buyers. Nonetheless, our gatherings of people are no more a given. Distributors and sponsors need to fastidiously tailor their substance to get … Continue reading

October 5, 2016
by Bernadette Magcawas
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The most vibrant PR industry in Africa: Nigeria

The development of the marketing communications industry in Nigeria has upheld the economy of Africa‘s most crowded nation. As per Tampiri Irimagha-Akemu, overseeing executive of Sesema Public Relations, a Nigerian PR firm situated in Lagos, neighbourhood PR firms are currently … Continue reading