April 29, 2016
by Bernadette Magcawas
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Interactive Video Promotions on Facebook and Instagram Ads Now Possible for Brands

Online rollover advertisements that give purchasers a chance to move their mouse over a video promo to get to more data about a brand have been an advantage for distributers hoping to make their videos more interactive for customers. Presently, … Continue reading

September 4, 2015
by Bernadette Magcawas
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Digital Assistant for Messaging App Tested by FB

The world’s biggest tech companies, like Apple, Amazon and Microsoft want to make regular errands as easy as asking questions to a digital assistant in the future. Add Facebook to that list.

June 9, 2015
by Bernadette Magcawas
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How Mobile Video Scares Advertisers

There is an agreement in advertising that mobile video is the future, but that future is still blurry. Mobile video can keep running in applications like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile … Continue reading

August 14, 2013
by Bernadette Magcawas
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Showing the Power of Social Business in South Africa

Companies that use social media for business link with 63.38% more income than non-social organizations. This, and other ideas into ‘social’ companies, will be uncovered by Cerebra in its demonstration of its 2013 Social Business Africa Review, an extensive research … Continue reading

June 27, 2013
by Bernadette Magcawas
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Press Channels Need to Look Strong into the Spirit of the New Consumer

In his book, The Upcoming of Promotion, Joe Cappo, of Promotion Age popularity, creates about a world of progressively doubtful customers neglecting more and more the increasing mess of traditional advertising and basically not recognizing or responding to the same … Continue reading

June 26, 2013
by Bernadette Magcawas
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How much High Speed Internet Variety is Really Available in SA?

The Internet Service Providers’ Association (ISPA) is once again contacting on the Division of Emails to launch details with regards to improvement made in auditing the use of radio frequency variety in South Africa. “Spectrum is a source that needs … Continue reading

June 25, 2013
by Bernadette Magcawas
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Good News for Online Rates of Speed in South Africa

Akamai Technologies released its Fourth Quarter, 2012 State of the Online Report, showing that South Africa has shown good improvements in terms of regular Online connection rates of speed. Based on data gathered from the Akamai Intelligent Platform, the report … Continue reading

June 24, 2013
by Bernadette Magcawas
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Cybercrime in South Africa a Crisis: Expert

At a latest morning meal briefing on cyber security organized by Neotel and the Mail & Protector, details protection advisor Beza Belayneh known as cybercrime in South Africa as a “crisis”, and called on the govt to make it a … Continue reading

June 21, 2013
by Bernadette Magcawas
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SA Students are Supercomputing Champions

The quickest supercomputer is in Chinese suppliers, the Tianhe-2, and operates at about 33.86 petaflops. Many nations say they plan to crack the exaflop hurdle in the next few years. For some perspective, your single-core 2.5GHz PC has a theoretical … Continue reading