June 15, 2016
by Bernadette Magcawas
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Testing Snapchat’s Resistance for Branded Content

Snapchat is still an undeveloped zone with regards to branded content, and advertisers are attempting to make sense of the standards as they go. The messaging and media application has no formal branded content program, and authorizes self-assertively runs about … Continue reading

April 11, 2016
by Bernadette Magcawas
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Brands Sneak In As Messaging Apps Rise

Gatorade claims one of the famous TV snippets of the Super Bowl, the soaking of the triumphant mentor with a gigantic bucket of the sport beverage, ice included. For the 2016 diversion, however, the brand needed to contact more youthful … Continue reading

January 18, 2016
by Bernadette Magcawas
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Group Video Calls on Mobile Devices Powered by Skype

In celebration of its 10 years, Skype declares its free group video calling using Android, iPhone, iPad and Windows 10 smartphones. The element has been accessible for a long time on the desktop, for both Mac and PC, yet had … Continue reading