October 24, 2016
by Bernadette Magcawas
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Digital Future in the Hands of Customers

The 2016 IAB MIXX united advertisers, advertising executives, distributors, and ad technologists to talk about digital advertising’s new world request. IAB president and CEO, Randall Rothenberg, foreshadowed a considerable many of the discussions in his opening location, as he proclaimed … Continue reading

April 15, 2016
by Bernadette Magcawas
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Real Opportunities for South Africans through Direct Marketing

Londiwe Mazibuko puts on her earphones and dials the first of 300 telephone numbers she will call today. The greater part of the general population she reaches will hang up on her, and at best, she may talk to 20 … Continue reading

February 22, 2016
by Bernadette Magcawas
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Automated Captioning Tool for Video Ads: Facebook

Facebook declared a large group of new components for video promotions Wednesday, highlighted by an automated captioning tool. The interpersonal organization likewise presented new measurements for brands conveying video promotions, alongside the worldwide accessibility of 100 percent in-perspective advertisement purchasing … Continue reading

February 11, 2016
by Bernadette Magcawas
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More Effective Promoters on Social Media than Celebrities: Average Joes

Who wouldn’t like the Kardashians promoting their brands? The main issue is that you need to pay them more than $200,000 each for a solitary brand post. The customary point of view of influencer advertising is that superstars have more … Continue reading

February 2, 2016
by Bernadette Magcawas
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King of Millennial Micro-Moments

In 2015, Snapchat put the world on notification that the application is a publicizing power to be figured with — perhaps the promoting power to be figured with. Named Adweek’s most smoking advanced brand, Snapchat summoned a reported $750,000 for … Continue reading

December 15, 2015
by Bernadette Magcawas
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Instant Articles Advertising Tweaked as Facebook Bends to Publishers

Distributers said limitations made it too hard for them to create income. Facebook is changing the publicizing strategies for its Instant Articles stage, after distributers said limitations made it excessively troublesome for them, making it impossible to produce income from … Continue reading