December 3, 2013
by Bernadette Magcawas
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“How in the world will my ad be noticed with the entire noise out there?” – South African Advertising

We’ve all seen the stats! The average person is sees between 3 000 and 5 000 marketing information every single day. And the quantity just keeps increasing. Let’s look at South Africa’s biggest method. According to Millward Brown, the variety … Continue reading

August 16, 2013
by Bernadette Magcawas
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Why Some Ad Organizations Cannot Manage to Do the Right Thing

Every now and then I am taken silently aside by someone in the broader press market and requested pleasantly to quit composing such “harsh things about ad agencies”. Trouble is, if you quit being severe on organizations, you then get … Continue reading