August 30, 2013
by Bernadette Magcawas
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Surprising Security Defect Details Emerges

The security defect which revealed the personal details of Town of Joburg and Ekurhuleni Town customer accounts, is more extensive than these two cities. What is of even more of an issue, is that the defect is nothing new.

August 29, 2013
by Bernadette Magcawas
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Building Your Own Mobile Network

Left out by telecoms companies like the one owned by millionaire Carlos Thin, a distant Mexican hill city now operates its own cell telephone system to connect with the outside world. Tucked away in a lavish woodlands in the the … Continue reading

August 28, 2013
by Bernadette Magcawas
1 Comment

Analyze the gap: Editor and Journalist need very different skills

It is every young writer’s desire to be promoted, and maybe become an information editor or sub-editor. I noticed this desire at the perfect age – and, with hindsight, was probably not prepared for it. Journalism is very different to … Continue reading

August 27, 2013
by Bernadette Magcawas
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R470-million set for E-toll Account Communication

R473.2-million will be invested only on interaction with E-toll members and transgressors, the Democratic Alliance (DA) said in a declaration released (26 Aug 2013). This result comes from a research of the agreement between the South African National Roads Agency … Continue reading

August 26, 2013
by Bernadette Magcawas
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Concepts on Identification, Growth and Sustainability

At the Cannes Lions this season, someone put the following onto a food panel next to the level. Just two terms. “F*!ck Advertising.” That gave me a sense of fulfillment and comfort. Not because I have anything against advertising, or … Continue reading

August 23, 2013
by Bernadette Magcawas
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Press and Promotion Training from the Past

The launch a couple weeks ago, of some very disappointing ABC numbers displaying most publications and publications going anorexically pear-shaped made me wonder whether all the critique targeted at marketers was actually assisting. Whether publications and publications were just doggedly … Continue reading

August 22, 2013
by Bernadette Magcawas
6 Comments

South Africa’s ‘Black Card’

With the invitation-only United American Express Black Centurion card for the affluent and celebraties making headlines recently, we decided to investigate whether identical records are available locally. Talk show host and press mogul, Oprah Winfrey found herself embroiled in a … Continue reading

August 21, 2013
by Bernadette Magcawas
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Mandela’s Own Social Network Revealed

Nelson Mandela has plenty of roads known as after him, his own base, his own fan web page and now his own social network. The web page mandela.is allows customers, known as “citizens”, to link, discuss motivational ideas, images and … Continue reading

August 20, 2013
by Bernadette Magcawas
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Making a Better South Africa with Analytics

Declining tax earnings, requirements for keeping high levels of support, unmatched requirements for improved overall performance, overall performance, visibility and responsibility – these are all difficulties that government is experiencing today and the requirements placed on it have never been … Continue reading

August 19, 2013
by Bernadette Magcawas
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Look for and Interact Via Incorporated Campaigns

Offering promoters incorporated press purchases that include electronic promotion as well as other press such as print, radio or tv, is a highly effective way for top quality electronic marketers to contend in a world where internet promotion rates are … Continue reading