August 1, 2011
by The Artery

Valuation Marketing : Part 1

Over the next 5 weeks, Ingrid Reid Andrews, Brand Future’s Positioning Specialist, will present extracts from different articles that may assist in understanding how to build brand equity online.

Originally published 10 years ago, there is still a fundamental message for marketers especially within the context of a struggling global economy where inflated valuations are perceived as the root cause of financial collapse. Continue reading